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elements™ maintains a complete internal public relations team, as well as a partnership with Pierce Mattie, one of the leading fitness and lifestyle public relations firms in the world -to help ensure that the brand, our clubs and programs are always in the media and the public eye. Our public relations and media plan focuses on several factors, including showcasing motivational stories of elements™ club members, showcasing stories of franchisees, showcasing our All-Star Fitness Advisory Board members, and promoting innovative programming, events, or services that elements™ is a part of. As part of ongoing media training, each franchisee is given a local media kit, with a customized media list and press releases for their market. Our investments in media help to create and strengthen consumer awareness and positioning for the brand. It creates a direct impact on increasing membership sales at our clubs and helps to build value for our club owners and shareholders. |
